We were delighted to talk to Matthew Hewston, who is Co-Founder of PassionFruit.  Matthew has a background in Marketing and spent five years at Google developing his skills and networks. We’ve often lamented the lack of marketing innovation in the Telecoms and the PassionFruit team have come up with a great proposition to totally change the marketing of Telecoms services. The availability of eSIMs and the tried and tested MVNO business model can be allied with the Marketing Power of the community of new Creators out there.  We talk in some detail about how this works and it’s a great idea in my opinion. Let’s listen and learn and think about how this can refresh Telecoms marketing.  Enjoy! Contacts: Matthew Hewston https://www.linkedin.com/in/matthewhewston/   https://www.netinfluencer.com/passionfruit-verizon-att-mobile-networks/   Producer - Pat Flynn: https://www.linkedin.com/in/paddyflynn/