Do you ever feel like your work as a marketer is completely divorced from your values—or from reality?

Marketers take their lead from business executives, and things have been messy the last few years.

In 2024, consumers (see also: humans) face mounting pressure from global issues like climate change, political division, and economic insecurity. Meanwhile, digital platforms continue to squeeze more ads and more spending from users every minute of every day.

The result is mass consumer fatigue.

For marketers, it's becoming increasingly difficult to square the need to drive revenue with the responsibility to do business in a way that reduces harm—and can stand the test of time.

In this episode, Stephanie explores this challenge, starting with an analysis of this recent article from Grist:

How to ‘decouple’ emissions from economic growth? These economists say you can’t.

For more insights like these, subscribe to the Good Marketing with Stephanie podcast and be sure to connect with Stephanie on LinkedIn, Twitter, or Threads.