Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
In this episode of Gooder Stories, host Gail Hataitham speaks with Andrea Stordy, Creative Director at YW Calgary, about the organization's mission to support women and families in need. They discuss the unique approach to marketing in the nonprofit sector, emphasizing the importance of storytelling and connection over traditional sales tactics. Andie shares insights on the challenges of ethical storytelling, the balance of creativity with budget constraints, and the significance of community engagement. The conversation also touches on the tools and platforms that have been effective for YW Calgary, as well as lessons for other nonprofits in marketing. The episode concludes with a look at the future plans for YW Calgary and the impact they aim to achieve in the community.
ABOUT YW CALGARY YW Calgary is the largest and longest serving women’s organization in Calgary. Through its more than 108 year history, the organization has touched tens of thousands of lives and evolved its programs to meet the changing needs of women in the community. YW offers a continuum of programs and services for women and their families who are struggling with poverty, homelessness, family violence, and isolation.
Learn more about YW Calgary programs at: https://www.ywcalgary.ca/
Donate: https://www.ywcalgary.ca/onetimegift
Facebook: https://www.facebook.com/YWcalgary
Instagram: https://www.instagram.com/ywcalgary/