Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
In this episode of Gooder Stories, host Gail Hataitham speaks with environmental communicator Katrine Claassens about the importance of effective communication strategies for nonprofits. They discuss common mistakes organizations make, such as failing to identify their target audience and the need for clear messaging. Katrine shares insights on how to make complex topics engaging, the significance of measuring communication impact, and the challenges of standing out in a competitive space. They also explore the role of authenticity in branding, the necessity of rebranding, and the implications of AI in communications.
KATRINE’S RECOMMENDED RESOURCES:
Yale Program on Climate Change Communication: The Yale Program on Climate Change Communication (YPCCC) conducts research on public understanding and perceptions of climate change to improve communication strategies. Based at the Yale School of the Environment, it supports governments, media, and organizations through data-driven insights and public engagement initiatives like the Yale Climate Opinion Maps and the “Climate Connections” radio program. https://climatecommunication.yale.edu/
Centre for Climate Psychology: The Centre for Climate Psychology is dedicated to transforming deep-seated cultural, emotional, and relational patterns contributing to the climate crisis. It offers online learning experiences that integrate psychological and systemic wisdom, aiming to equip individuals and organizations with the competencies needed to navigate complex systems during times of upheaval. https://www.climatepsychologyandchange.com/