Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
In this episode of Gooder Stories, host Gail Hataitham sits down with Sarah Reid, Communications Manager at Clean Prosperity, to explore the art of effective climate communication. Sarah breaks down how to translate complex climate policies into compelling messages for diverse audiences, why positive messaging beats doom-and-gloom narratives, and how to measure success through real policy changes rather than just engagement metrics. The conversation covers Sarah’s insights on tailoring communication to different stakeholders, standing out in a crowded climate space, and reveals exciting projects that demonstrate how pragmatic climate solutions can inspire action and drive meaningful change.
ABOUT CLEAN PROSPERITY:
Clean Prosperity is a Canadian climate policy organization that advocates for pragmatic solutions to grow the low-carbon economy. They work on market-oriented policies that incentivize private enterprise to compete, innovate, and invest in low-carbon technologies, focusing on carbon markets, conservative climate ambition, low-carbon growth, and net-zero planning. Clean Prosperity is independent, non-partisan, and non-profit, funded entirely by Canadian sources and takes an evidence-driven approach through research, stakeholder collaboration, and engagement with business and government leaders.
Learn more about Clean Prosperity: https://cleanprosperity.ca/ https://www.linkedin.com/company/clean-prosperity/posts/?feedView=all https://x.com/CleanProsperity