Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.

In this episode of Gooder Stories, host Gail Hataitham speaks with Amanda Bishop, founder of The Mindful Appetite, a Calgary-based nonprofit focused on food waste and food insecurity. They discuss the journey of starting a nonprofit, the importance of education in food waste management, and the need for collaboration among organizations. Amanda shares her experiences, challenges, and the community's support that has been crucial to her mission. The conversation emphasizes the significance of adapting communication strategies for different audiences and the impact of grassroots efforts in tackling complex social issues.
ABOUT THE MINDFUL APPETITE:
The Mindful Appetite is a Calgary-based nonprofit organization that addresses the interconnected challenges of food waste and food insecurity in the community. The organization focuses on education as a key strategy for changing behaviors around food waste, while simultaneously working to ensure that surplus food reaches those who need it most. Through grassroots efforts and community collaboration, The Mindful Appetite emphasizes that every contribution matters in creating meaningful change. The organization has built its success on strong community support and partnerships, demonstrating how local initiatives can make a significant impact on complex social and environmental issues.
Learn more about The Mindful Appetite: https://themindfulappetite.ca/ https://www.facebook.com/profile.php?id=61558675109890 https://www.instagram.com/themindfulappetiteyyc/ https://x.com/mindfulappetite https://www.tiktok.com/@mindfulappetite?lang=en