Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.
Gooder Stories — where strategy meets heart — is a podcast for nonprofits looking to amplify their impact through intentional marketing and storytelling.
Hosted by Gail Hataitham, founder of Gooder Creative Studio, the show features honest conversations with changemakers across Canada’s nonprofit sector—people doing meaningful work with limited resources and a lot of heart.
Each episode shares practical insights into how marketing and storytelling can move nonprofit missions forward.
For nonprofit leaders and purpose-driven creatives who want to tell their stories with more clarity, creativity, and confidence.

In the final episode of season one of Gooder Stories, the host, Gail Hataitham, looks back on what inspired her to start the podcast and what she’s learned from conversations with nine changemakers in the nonprofit sector. She highlights recurring themes of authenticity, trust, and storytelling in nonprofit communication, along with the challenges organizations face and the potential of AI as a tool. Gail also shares her gratitude and personal takeaways from creating the first season.
Connect with Gail: https://www.linkedin.com/in/gail-hataitham-10b44558/
Learn more about Gooder Creative Studio: https://www.goodercreativestudio.com/