Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Jeremy Young
132 episodes
2 days ago
Send us a text Struggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow. We'd recommend watching this episode on YouTube or Spotify, for the full experienc...
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Send us a text Struggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow. We'd recommend watching this episode on YouTube or Spotify, for the full experienc...
Navigating the Complex World of Tracking and Analytics: With Luc Nugteren
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
38 minutes
2 months ago
Navigating the Complex World of Tracking and Analytics: With Luc Nugteren
Send us a text Tracking and analytics have never been more complex, or more critical. In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong. Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/ Get in to...
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
Send us a text Struggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow. We'd recommend watching this episode on YouTube or Spotify, for the full experienc...
