In this gratitudeo, I express my gratitude to Jason Rothman. Jason is a creative director and partner at J2, as well as co-creator of Club Sandwich. Takeaway: Be likable, or surround yourself with likable people --- Gratitudinous is a program that’s here to say thank you to the people that have brought me, Alexander Kotler, knowledge, understanding, and most importantly, greater meaning throughout my career. Each gratitudeo features a learning or takeaway that I gained as a result of my featured person and our interaction. --- Alchemunity galvanizes people and products to help them reach higher potential. Through our proven process, fast-moving organizations can bring greater meaning to the customer experience while reducing the risk of churn. For more information, please visit http://www.alchemunity.us.