In this episode of the American Grassfed Association Podcast, we sit down with Tim Peterson, founder of Arizona Grass Raised Beef, to talk about what it takes to produce truly grassfed and grass-finished beef in the Southwest.Tim shares his journey as a rancher, the challenges of operating in Arizona’s unique climate, and how transparency, sustainability, and animal welfare drive every part of his business.We also explore how independent producers like Tim are helping shape the future of American beef—proving that integrity and innovation can go hand in hand.🎧 Tune in to hear:✅ The story behind Arizona Grass Raised Beef✅ What makes American grassfed beef stand out✅ How local producers are keeping transparency alive in the industry✅ Insights on building consumer trust and resilience in ranching👉 Learn more about the American Grassfed Association at www.americangrassfed.org👉 Learn more about the Arizona Grass Raised Beef Co at https://azgrassraisedbeef.com/