I love business stories from any time- as long as it’s full of drama, success or failure, interesting characters, I don’t care if it a year old or 1000 years old, and the Tulip Bubble from the 1700’s has drama in spades- I’ve always wanted to dig into it because tulipmania is remembered as the first market bubble. I mean picture the scene, january of 1637, in taverns across Holland, fortunes were made and lost on flowers that bloomed for just one week a year. Men traded houses, farms, for a single bulb. The story has been told for centuries as the world’s first great financial bubble—the madness of crowds overtaken by financial speculation. It’s a tale of greed, folly, and overnight collapse.

But there’s a twist in this tale and who doesn’t love a good old twist?

It’s a cracking story—enjoy.