Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, shared his journey of transforming a struggling minor league baseball team into a fan-first entertainment phenomenon. Cole emphasized the importance of eliminating friction, entertaining consistently, experimenting constantly, engaging deeply, and empowering action. He highlighted the team's innovative strategies, such as eliminating ticket fees, creating unique fan experiences, and personalizing interactions. Cole's efforts have led to significant growth, with over 3 million fans and 30 million social media followers. He stressed the importance of creating memorable fan experiences to build lasting loyalty.