Solo Episode | The Hidden Habit Hurting Sustainability

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Green Behavior

The Sustainable Fashion Forum

12 episodes

2 weeks ago

Welcome to Green Behavior, a podcast exploring the intersection of fashion, psychology, consumer behavior, and sustainability. Hosted by Brittany Sierra, founder and CEO of the Sustainable Fashion Forum, this podcast is driven by the motto: in order to break the rules, you have to understand the rules. Join us as we explore what truly drives consumer behavior with neuroscientists, researchers, industry experts, and innovators, and discover how to leverage this understanding for a sustainable future. Ready to break the rules? Tune in every other Tuesday.

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Solo Episode | The Hidden Habit Hurting Sustainability

Green Behavior

34 minutes 3 seconds

1 year ago

Solo Episode | The Hidden Habit Hurting Sustainability

#5 In this solo episode, Brittany explains how temporal discounting influences our purchasing decisions. She shares insights from Vestiaire Collective's 'Think First, Buy Second' campaign, highlighting real-world applications that bridge the gap between sustainability and consumer behavior to make sustainability feel more immediate and relevant.

Brittany also shares on key takeaways shared by Vestiaire Collective's North America CEO Samina Virk's at the 2024 Sustainable Fashion Forum.

Mentioned in the episode:

Vestiaire Collective 2024 Circularity Report

Vestiaire Collective: Beach Campaign

Vestiaire Collective: Swap this For That

Vestiaire Collective: Anti Black Friday/Fast Fashion Ban

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Produced by The Sustainable Fashion Forum