Building “Better-For-You” Brands & Finding Fulfillment with Rachel Krupa, Founder of Krupa Consulting/The Goods Mart

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Green-ish

Ari Luterman & Kate Yarbrough

26 episodes

4 days ago

Money and kale have more in common than you'd think. Beyond the resume and deeper than the glam insta post, we seek genuine conversations with visionaries to explore the mission that propelled them, the habits that guided them, with reflection on the roots that got them where they are. With college girls Ariana & Kate, hippy-dippy wellness meets girl-boss to inspire our generation to start living life now. Through the stories of visionary leaders and change-makers, we plant the seeds that inspire our generation to form the habits and develop the mindset to grow themselves and the world around them. We see the Green-ish categories of career and health as empowerment to the abundant life you deserve. So grab a green juice and your coffee, & sit down with your best friends for an intimate conversation at the intersection of money & kale.

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Building “Better-For-You” Brands & Finding Fulfillment with Rachel Krupa, Founder of Krupa Consulting/The Goods Mart

Green-ish

56 minutes 21 seconds

3 years ago

Building “Better-For-You” Brands & Finding Fulfillment with Rachel Krupa, Founder of Krupa Consulting/The Goods Mart

#10. Have you ever wondered what it’s like to start your career working for the “IT girl of PR?” Start a business where 7/11 meets Whole Foods? Consult all the best brands–GOOP, Milk Bar, & Purely Elizabeth?

Rachel Krupa is the founder of Krupa Consulting, a boutique public relations and branding firm that works with the wellness pioneers we know and love like GOOP, The Class by Taryn Toomey, MilkBar, as well as nonprofit partners like Seconds and Food for Climate League. She’s the founder of The Goods Mart, which is a better-for-you and socially conscious neighborhood convenience store located in SoHo, New York. Guiding brands on their mission, branding, strategy, and what makes them unique is core to her story & the insight she shares in this conversation.

In this episode, we discuss:

What it was like working for the most powerful woman in PR (Hint: It included a lot of “Entourage” parties!)
The infamous “coat check” story that led to her career in PR
How to make being “young” in a company a value-add
How she created a brick-&-mortar with a distinctive curation and nostalgia meets wellness vibe
The one workout she can’t live without
How to know when to hire & relinquish control
Why fulfillment is the means to success & not the other way around

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