Giving Chocolate a Makeover with Kathryn Shah, Founder of Spring & Mulberry

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Green-ish

Ari Luterman & Kate Yarbrough

26 episodes

4 days ago

Money and kale have more in common than you'd think. Beyond the resume and deeper than the glam insta post, we seek genuine conversations with visionaries to explore the mission that propelled them, the habits that guided them, with reflection on the roots that got them where they are. With college girls Ariana & Kate, hippy-dippy wellness meets girl-boss to inspire our generation to start living life now. Through the stories of visionary leaders and change-makers, we plant the seeds that inspire our generation to form the habits and develop the mindset to grow themselves and the world around them. We see the Green-ish categories of career and health as empowerment to the abundant life you deserve. So grab a green juice and your coffee, & sit down with your best friends for an intimate conversation at the intersection of money & kale.

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Giving Chocolate a Makeover with Kathryn Shah, Founder of Spring & Mulberry

Green-ish

1 hour 5 minutes 49 seconds

3 years ago

Giving Chocolate a Makeover with Kathryn Shah, Founder of Spring & Mulberry

#9. Have you ever wondered what it’s like to create the new Godiva— without the sugar? Be the Brand Manager for Veuve Cliquot & Pantone? Travel the world & find the power of one ingredient: dates?

Kathryn Shah is the visionary co-founder behind Spring & Mulberry— a newly launched line of nourishing treats showing that there is more to sweet than sugar. Shah attended the University of Michigan and Harvard Business School before beginning her career at Unilever, where she built brands like Ragu Pasta Sauce, Dove, and Axe Haircare. She was then the Brand Manager for Veuve at LVMH and Vice President of Global Marketing at Pantone. With dates, fruits, nuts, and cocoa— Spring and Mulberry’s flavors are without limit, just like this conversation!

In this episode, we discuss:

How sailing around the world and traveling to 13 countries created Spring & Mulberry’s mission
Her battle with health and how the lows inform the beauty of our lives
How to support those dealing with a sickness
What “sweet is more than sugar” truly means
Why your career path is not a linear ladder
How to know if you should partner with a vendor or self-manufacture your product
What she learned from Veuve and Pantone, industry leaders in branding

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