Google launched new artificial intelligence features for online shopping, enabling users to search for products conversationally, compare items, track prices, and complete purchases through Google Pay. The update includes an AI tool that can call local stores to check inventory and promotions, with summaries sent to users via text or email. These features are initially available in the United States and integrate with select merchants, including Wayfair, Chewy, Quince, and Shopify sellers. The AI system can also aggregate content from platforms like TikTok and Reddit, consolidating reviews and recommendations within Google’s platform.

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