MINI-PODCAST I Fiona Alston, Danielle Coimbra – Earned vs paid media coverage

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grit. | startup turunduse podcast

Marelle Ellen ja Andreas Unt

51 episodes

1 week ago

Praktiline turunduspodcast sellest, kuidas edukad Eesti idufirmad turundust teevad.

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Praktiline turunduspodcast sellest, kuidas edukad Eesti idufirmad turundust teevad.

Marketing

Business

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MINI-PODCAST I Fiona Alston, Danielle Coimbra – Earned vs paid media coverage

grit. | startup turunduse podcast

21 minutes 47 seconds

5 months ago

MINI-PODCAST I Fiona Alston, Danielle Coimbra – Earned vs paid media coverage

We’re talking media coverage – both paid and earned – with journalist Fiona Alston and Danielle Coimbra, Head of PR at PRNEWS.IO.

• When to add paid media to the mix?

• What should be the budget for that?

• How much does an article in Forbes cost?

• Tips on getting media coverage

🐣 This is a mini-podcast series featuring hands-on marketing insights from the partners of the grit. conference.

Join us at the “How to Get Media Attention: Do's and Don'ts Straight from Journalists” event on 17th June in the PRNEWS.IO office. Get your ticket: www.gritconf.com

Enjoy the episode!

🖤

Recommendations:

• “Who Can You Trust?” by Rachel Botsman

• PESO model

Montage: www.ialstudio.ee

The grit. podcast is hosted by Marelle Ellen and Andreas Unt.