
In this episode of Grit Branded, Brad sits down with Miguel Guerrero Elías — a visionary businessman, accomplished horseman, and proud Chihuahuan whose life’s work bridges industry, family, and tradition. Miguel shares his inspiring journey from his early ventures to leading Grupo Acermex, a company that spans multiple sectors across Mexico. He also discusses founding Las Tunas Ranch, where he raises and trains elite equine athletes, with a special focus on world-class rope horses. Throughout the conversation, Miguel opens up about his deep passion for the western lifestyle, his dedication to excellence in horse breeding, and the values that guide both his business and personal life. Through it all, his love for his family legacy and his home state of Chihuahua shines brightly, offering listeners an authentic look at the heart behind his success.