In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#41 - AI vs. Agencies, Truth About What’s Really Shaping Indian Brands : Bharath Adarsh
Groundbreakin
58 minutes
3 months ago
#41 - AI vs. Agencies, Truth About What’s Really Shaping Indian Brands : Bharath Adarsh
What does it take to stay original in an industry obsessed with trends, algorithms, and speed? In this episode, we sit down with Bharath Adharsh, Creative Lead at StayVista an ex-engineer turned storyteller who found his voice through language, not layouts. From writing his first lines of copy to now leading a growing creative team, Bharath reflects on a journey shaped by instinct, unlearning, and navigating the blurry lines between strategy and storytelling. He shares what the industry oft...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
