In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#42 - Rebrands, Retainers, and Red Flags: Inside the Studio Hustle : Harish Venkatesh
Groundbreakin
1 hour 10 minutes
3 months ago
#42 - Rebrands, Retainers, and Red Flags: Inside the Studio Hustle : Harish Venkatesh
What’s it really like to run a design studio today in a world of niche branding, long sales cycles, remote teams, and impatient clients? In this refreshingly honest conversation, we speak with Harish Venkatesh, founder of Become and Frontrunner, a studio redefining what it means to build meaningful brands in India. Harish unpacks the decade-long journey from freelancing in college to leading a positioning-led strategy studio reflecting on why his first project changed his life, how rebranding...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
