In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
All content for Groundbreakin is the property of Dipaq and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#43 - What it takes to build a Unicorn Brand, Product Design vs. Communication Design : Sourajit Sengupta
Groundbreakin
1 hour 7 minutes
3 months ago
#43 - What it takes to build a Unicorn Brand, Product Design vs. Communication Design : Sourajit Sengupta
What does it take to lead design through one of the biggest shifts in the creative industry? In this episode, Dipaq sits down with Sourajit Sengupta, Design Leader at Razorpay and former Head of Design at Lenskart, to explore the evolution of communication design from a “nice-to-haveˮ to a strategic growth driver. From building an award-winning in-house design team at Lenskart to leading a massive global rebrand, and now driving AI-first design transformation at Razorpay, Sourajitʼs s...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
