In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#44 - The Raw Truth About Design, Influence, and Survival : Apeksha Gupta
Groundbreakin
46 minutes
3 months ago
#44 - The Raw Truth About Design, Influence, and Survival : Apeksha Gupta
Burnout. AI. Broken design education. The messy truth about running a studio. In this episode of Groundbreakin, Dipaq sits down with Apeksha Gupta — design leader, entrepreneur, and writer — who goes unfiltered on the realities every creative faces but few talk about. From starting her design career at 19 to leading projects for Coca-Cola, Target, and Landor, and from building her own women-led studio to becoming a voice for burnout and unpopular opinions, Apeksha’s story is a masterclass i...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
