In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#45 - How Smallcase Built Its Brand, Design, Storytelling & Trust in Fintech : Nivedita Saikia
Groundbreakin
1 hour 2 minutes
2 months ago
#45 - How Smallcase Built Its Brand, Design, Storytelling & Trust in Fintech : Nivedita Saikia
What does it take to build a career that's a masterclass in curiosity and adaptation? In this episode, we sit down with Nivedita Saikia, a Design Leader at Smallcase, whose career journey is anything but linear. From her beginnings in architecture and furniture design to her current role in the fast-paced world of fintech, Nivedita's story is a powerful guide for any creative navigating a changing industry. She shares the honest truth about pivoting between fields, the unique challenges of d...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
