In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
All content for Groundbreakin is the property of Dipaq and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#46 - Why 80% of Designers Will Need to Learn Prompt Engineering, Lessons in Building Brands : Vibhor Mathur
Groundbreakin
1 hour 15 minutes
2 months ago
#46 - Why 80% of Designers Will Need to Learn Prompt Engineering, Lessons in Building Brands : Vibhor Mathur
What's it like to be a creative professional in today's world of rapidly evolving technology and changing industry landscapes? In this deep-dive conversation, Dipaq sits down with Vibhor, a seasoned design leader and former creative professional at Grofers and now Razorpay, who shares his unfiltered thoughts on the creative industry. Vibhor unpacks his journey from a B2C brand like Grofers to the B2B world of fintech at Razorpay, and the surprising creative opportunities that came with it. H...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
