In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#47 - Why 80-Year-Old Brands Outlast the 20-Year-Olds, How AI Cuts Design Cycles from Months to Days : Anshul Patria
Groundbreakin
1 hour 15 minutes
2 months ago
#47 - Why 80-Year-Old Brands Outlast the 20-Year-Olds, How AI Cuts Design Cycles from Months to Days : Anshul Patria
What is the future of branding in a world where AI is accelerating every creative process, and the lines between physical and digital are blurring? In this mind-bending conversation, Dipaq sits down with Anshul, a Design Manager at BCG, to unpack the paradigm shifts happening in the creative industry. Anshul's journey from aerospace engineering to his current role at a top-tier consulting firm is a masterclass in adaptation and a testament to the power of a multidisciplinary mindset. We get ...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
