In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#48 - The Framework to build brands that actually last : Ekta Manchanda
Groundbreakin
1 hour
1 month ago
#48 - The Framework to build brands that actually last : Ekta Manchanda
In this refreshingly honest conversation, Dipaq sits down with Ekta Manchanda, co-founder of Everything Design, a multidisciplinary design studio specializing in B2B branding. Ekta shares the story of her 12-year journey from a graphic designer working at various agencies to co-founding her own firm, which now employs 36 people under one roof. She provides a masterclass on the importance of authenticity and trust in client relationships, the challenges of the industry, and the power of a coll...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
