In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#49 - The $100 Billion E-Commerce Playbook, Top Rules that Power Design at Scale : Shayak Sen
Groundbreakin
1 hour 6 minutes
1 month ago
#49 - The $100 Billion E-Commerce Playbook, Top Rules that Power Design at Scale : Shayak Sen
This conversation with Shayak Sen, the Head of Design at Myntra, is a masterclass in navigating the complexities of design leadership and e-commerce at massive scale. Shayak, who transitioned from an architecture background to co-founding one of Bangalore's earliest UX agencies, offers a rare, insider's view on how design truly operates in a major Indian consumer tech company. The E-Commerce Playbook & Design Ethics Shayak shares that in the B2C space, 80% of design is a derivative of the...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
