In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
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In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
#51 - Robin Dhanwani - On Building Parallel, Design Delusion & Finding Meaning in Chaos
Groundbreakin
1 hour 10 minutes
4 weeks ago
#51 - Robin Dhanwani - On Building Parallel, Design Delusion & Finding Meaning in Chaos
Robin Dhanwani is the founder of Parallel, a product-design studio that works with startups, enterprises, and public systems to design with empathy and clarity. He talks about building a studio from scratch, selling design in India, and why the most important part of design is learning when to stop. From building Parallel to redesigning DigiLocker, Robin Dhanwani’s story is about designing with intent in a world obsessed with speed. An engineer-turned-designer, he’s spent over a decade shapi...
Groundbreakin
In this conversation, Dipaq sits down with Bikash, Head of Design at Ather, whose 11-year journey is a masterclass in building a design-first EV brand from a startup to a public company. From the early days of an idea to pioneering India's two-wheeler EV space, the guest details their unique approach to innovation: challenging the status quo, designing for an integrated experience (hardware and software in sync), and betting on customer experience over market research. We dive deep into how...
