316 What Most Salon Owners Get Wrong About Marketing

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Grow My Salon Business Podcast

Antony Whitaker

328 episodes

3 days ago

I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!

All content for Grow My Salon Business Podcast is the property of Antony Whitaker and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

316 What Most Salon Owners Get Wrong About Marketing

Grow My Salon Business Podcast

10 minutes

2 months ago

316 What Most Salon Owners Get Wrong About Marketing

In this episode, I’m kicking off a brand-new three-part series on one of my favourite topics - marketing. When I had salons, marketing was something I loved, and it even won us a few awards. But here’s the thing: most salon owners completely misunderstand what marketing actually is.

So today, we’re starting at the beginning, with the real definition of marketing. I’ll walk you through what I call the three functions of marketing: attracting, converting, and retaining clients. You’ll see why most salons only ever master the first part and how that keeps them stuck on a hamster wheel of constantly chasing new clients instead of building a business full of loyal ones.

By the end of this episode, you’ll see marketing in a whole new light, not as something you only do on Instagram, but as everything you do from the moment a client hears about you to the moment they decide to come back again and again.

IN THIS EPISODE:

[00:51] The question every salon owner needs to answer: What is marketing?

[02:16] Three definitions that redefine how you see marketing

[03:01] Why most salons are good at attracting clients — but not keeping them

[04:16] The maths behind one new client a day

[06:13] The “leaky bucket” metaphor for salon marketing

[08:51] The real work of marketing happens inside your salon

Want MORE to help you GROW?

📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/

🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/

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Until next time!
Antony

RESOURCES MENTIONED IN THIS EPISODE:

Online Salon Marketing Course - Jump on the waitlist

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