Welcome back to "Grow with Technology." In this episode, Ben Bard and Jessica Smith dive deep into the transformative impact of artificial intelligence on digital marketing and brand-customer interactions. Guided by insights from Richard Butler Jr.’s research, they explore how AI isn’t just an optimization tool—it’s redefining consumer behavior and dictating market winners.

Together, they break down the actionable strategies and core technologies—like machine learning, natural language processing, and computer vision—that are revolutionizing marketing. From real-time personalized campaigns and 24/7 chatbots to predictive analytics and hyper-targeted customer segmentation, the conversation moves beyond theory, giving you the practical knowledge you need to keep up in a hyper-competitive landscape.

We’ll look at case studies from Netflix, Starbucks, and Amazon, discuss the challenges of AI adoption (think talent gaps and data privacy), and peek into a future shaped by AR, VR, and voice search optimization. If you’re ready to unlock the next level of growth for your business, this episode is packed with the insights you can’t afford to miss.