I love stories that started out as one thing and ended up as another and that’s exactly what happened with this week’s guest, Jenna Farmer. Imagine starting out as a teacher in China and then pivoting to become a PR powerhouse! In an industry that was historically perceived as middle class and London-centric, Jenna has helped hundreds to buck this trend and made them masters of their own PR game. We chat about how social media has literally blown the doors off the traditional media industry, making it more accessible than ever. Plus, we get into the nitty-gritty of why having a solid business strategy is a game-changer and the absolute magic of having a supportive community when you're building your empire. We also tackle the jitters of public speaking, brainstorm future plans to shake up the PR world, and dream about making the industry more open to everyone. And of course, we'll wrap up with some real talk on personal branding and how public relations has evolved to be within reach for all businesses, big and small. So, grab your headphones and get comfy, this is an episode you won't want to miss!   NOTES You can find Jenna’s Podcast, PR in your pocket here as well as other podcast platforms. You can also follow Jenna on Instagram Download your unmissable FREE Ultimate Personal Brand Story Planner Join The Personal Branding Academy Membership Join the free Personal Branding Academy community on Facebook The ‘Bravery Behind The Brand’ Motivational Song playlist on Spotify Watch The Bravery Behind The Brand Podcast on YouTube!