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Not all self-storage is created equal. 

Luxury self-storage is carving out its own lane—and investors are starting to notice.

In this episode of The Passive Income Playbook on the Best Ever CRE Show, I sit down with Mark Kuhn, founder of Mac Construction, Mac Capital, and a CK Agency. Mark has built three businesses generating eight figures annually and has been developing luxury self-storage projects since 2019.

Together, we break down:
→ What luxury self-storage actually looks like as an asset class.
→ Why tenants pay a premium, and which markets it thrives in.
→ The nuances LPs should understand before investing in the space.

This conversation is your chance to explore a niche that’s under the radar but quickly gaining traction with both operators and investors.

Mark also covers:
✅ The evolving landscape of rental demand post-pandemic
✅ How luxury storage differs from conventional self-storage
✅ Strategies for building a recognizable brand in a niche market
✅ Why transparency with LPs is critical in development projects

Whether you’re just exploring alternatives or actively diversifying your portfolio, this episode gives you a front-row seat into how luxury self-storage works—and what makes it an intriguing opportunity for LPs.

Chapters:
00:00 – Discovering Luxury Self-Storage: An Untapped Investment Opportunity
02:10 – Building a Personal Brand on Social Media: Lessons from the Field
06:51 – Debunking Misconceptions: The Value of Marketing in Real Estate
11:35 – Understanding Luxury Self-Storage: Tenant Profile and Market Dynamics
18:01 – The Importance of Location: Building in the Right Markets
23:14 – Evaluating Investment Opportunities: What LPs Should Know
29:25 – Industry Trends: The Shift Toward a Renter Nation
35:04 – Flex Space vs. Luxury Storage: Defining the Asset Class
40:29 – Construction Costs and Risk Management in Development
46:12 – The Role of Transparency in Investor Relations