If you’ve ever wondered why some parts of your business feel effortless while others feel like constant drudgery, today’s episode delivers the answer. Steve sits down with international speaker, consultant, and human-behavior expert Carly Pepin to unpack the unseen value systems driving every move you make in your business.   Carly explains why entrepreneurs stall when their actions conflict with their internal hierarchy of values — and how realigning those values with business strategy immediately eliminates procrastination, burnout, and self-sabotage.   From building scalable systems to reframing dreaded tasks like sales and marketing, Carly shows you how to use your personal wiring as jet fuel instead of a drag on your success. What You’ll Learn   ✔ Why businesses plateau even when the strategy is “right” Carly explains how internal misalignment — not lack of skill — is the real growth bottleneck.   ✔ How values determine motivation, productivity, and stress Your brain will NOT sustain actions that conflict with your highest values. Carly breaks down why.   ✔ The link between systems and personal freedom Most entrepreneurs resist systems because they think it makes them replaceable. Carly shows why the opposite is true.   ✔ How to “link” tasks you avoid to values you love A real example of turning a sales-averse entrepreneur into an inspired relationship-builder.   ✔ Why leaders must make themselves replaceable And how doing so increases your value inside the company.   ✔ How to identify your real values (not the ones you wish you had) Plus, how Carly uses Dr. John Demartini’s method to help clients achieve rapid momentum. Timestamps   00:00 — Why entrepreneurs stay stuck in the weeds 01:00 — Carly’s path from skincare company to human behavior expert 04:00 — Why systems don’t restrict you — they free you 07:00 — The fear behind “being replaced” 10:30 — Leadership, delegation, and working on (not in) the business 12:00 — What values actually are — and why you must know yours 15:00 — How misaligned values create procrastination 18:00 — Live linking example: turning “sales” into “connection & impact” 22:00 — Why acting wasn’t her client’s real dream — and how values revealed the truth 26:00 — How to use the Values Assessment to design a fulfilling and scalable life 30:00 — Where to connect with Carly and access her free tools Guest Resources   Carly Pepin Website & Coaching Podcast: Built For This Free Gift Link: https://www.westcoastgrowthadvisors.com/podcast-gift About Carly Pepin   Carly is an international speaker and consultant specializing in leadership, human behavior, and scaling businesses through aligned strategy and psychology. She equips entrepreneurs with systems, frameworks, and behavioral insights that help them operate from clarity instead of chaos — designing businesses and lives that feel fulfilling, not forced.