Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses? What does a sustainable lead generation process look like? In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable. You’ll learn why outsourcing or automating your lead ge...
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Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses? What does a sustainable lead generation process look like? In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable. You’ll learn why outsourcing or automating your lead ge...
229. Most “Business Problems” Aren’t Business Problems
Grow Your Independent Consulting Business
32 minutes
3 months ago
229. Most “Business Problems” Aren’t Business Problems
That lead generation issue you’re trying to fix with a new strategy? That pricing problem you’re solving with more market research? They’re probably not business problems. They’re likely mindset problems disguised as business problems. In this episode, Melisa gets into the real root cause behind most consulting business problems. It’s not your offer. It’s not your process. It’s not the market. It’s how you think. She shares a candid story about her own stubborn resistance to mindset wor...
Grow Your Independent Consulting Business
Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses? What does a sustainable lead generation process look like? In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable. You’ll learn why outsourcing or automating your lead ge...
