Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses? What does a sustainable lead generation process look like? In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable. You’ll learn why outsourcing or automating your lead ge...
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Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses? What does a sustainable lead generation process look like? In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable. You’ll learn why outsourcing or automating your lead ge...
233. The Big Leadership Mistake Independent Consultants Make
Grow Your Independent Consulting Business
28 minutes
2 months ago
233. The Big Leadership Mistake Independent Consultants Make
If you're like most independent consultants, one of the reasons you left corporate was to get out of managing. You wanted to avoid the team drama, the politics, the performance reviews. So it makes sense if you’ve put “leadership” in the rearview. But here’s the trap: when you assume leadership no longer applies, you create a blind spot that quietly undermines your consulting business. In this episode, Melisa explores what happens when consultants opt out of leadership, not intentionally but ...
Grow Your Independent Consulting Business
Is it possible for lead generation to be sustainable for independent consultants who are wearing so many hats in their businesses? What does a sustainable lead generation process look like? In this episode, Melisa breaks down why so many consultants fall into the start/stop lead generation cycle and end up creating feast or famine in their businesses. It’s because their lead generation strategy, routines, and mindset are not sustainable. You’ll learn why outsourcing or automating your lead ge...
