In this fresh-from-the-room debrief, I unpack a big idea from Monday’s training: we’re in a recession of trust. Buyers need more time, more proof, and more personal connection than ever. I share how to bake trust into your whole journey—top of funnel posts that actually mean something, mid-funnel value (emails, webinars, lead magnets), and bottom-funnel moments that feel natural, not “icky.” We dig into “earning the right” to message, why viral-but-random posts still help likeability, and how to design focal points (webinars, discovery calls, trials) that move families from curious to confident.

Then we get practical: turn common questions into pre-sales content; map the experience at every touchpoint (post → email → voice note → webinar → trial → first session); and de-risk the “yes” with micro-offers that let parents and students experience you before committing. You’ll hear why experience beats price, how a £30–£100 offer can warm buyers for higher-ticket services without extra calls, and ways to personalise follow-ups ethically (hand-raise first, message second). Expect clear next steps to build trust, shorten the sales conversation, and grow with integrity.

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