On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.
Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.
What does Liquid Glass mean for brands?
Will other companies need to adopt this new design aesthetic?
How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?
Is Liquid Glass actually good design?
And perhaps more importantly, is Liquid Glass good for us?
Have you updated to iOS 26? What do you think of Apple’s new design?
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On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.
Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.
What does Liquid Glass mean for brands?
Will other companies need to adopt this new design aesthetic?
How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?
Is Liquid Glass actually good design?
And perhaps more importantly, is Liquid Glass good for us?
Have you updated to iOS 26? What do you think of Apple’s new design?
Branding Is In The Details w/ Darren Horwitz | Growing A Fruitful Brand | Episode 60
Growing a Fruitful Brand Podcast
1 hour 5 minutes 34 seconds
1 year ago
Branding Is In The Details w/ Darren Horwitz | Growing A Fruitful Brand | Episode 60
Raj interviews Darren Horwitz, founder of Ten Ten Group, about how major companies like American Airlines implement their brands into the smallest details such as cocktail napkins and PowerPoint decks. He emphasizes the importance of tying brand design to business strategy. Creating a positive brand experience for customers requires putting yourself in the customer's shoes and thinking about every interaction and touchpoint. Darren and Raj also discuss providing a good experience without going overboard. They give examples of how small details, such as the quality of a pen or the design of a folder, can impact the overall brand perception by creating consistency and trust at every step along the way.
Growing a Fruitful Brand Podcast
On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.
Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.
What does Liquid Glass mean for brands?
Will other companies need to adopt this new design aesthetic?
How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?
Is Liquid Glass actually good design?
And perhaps more importantly, is Liquid Glass good for us?
Have you updated to iOS 26? What do you think of Apple’s new design?
