On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.
Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.
What does Liquid Glass mean for brands?
Will other companies need to adopt this new design aesthetic?
How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?
Is Liquid Glass actually good design?
And perhaps more importantly, is Liquid Glass good for us?
Have you updated to iOS 26? What do you think of Apple’s new design?
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On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.
Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.
What does Liquid Glass mean for brands?
Will other companies need to adopt this new design aesthetic?
How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?
Is Liquid Glass actually good design?
And perhaps more importantly, is Liquid Glass good for us?
Have you updated to iOS 26? What do you think of Apple’s new design?
Is Good Design Worth the Money? | Growing A Fruitful Brand Podcast | Episode 58
Growing a Fruitful Brand Podcast
1 hour 21 minutes 25 seconds
1 year ago
Is Good Design Worth the Money? | Growing A Fruitful Brand Podcast | Episode 58
Chances are, you’re familiar with Liquid Death: the canned water that looks like a beer. Founded in 2018, this innovative young beverage company recently received a valuation of $1.4 Billion and has a larger social media following than all the other big water companies combined! How did they do it?
Essentially, investing in unique design.
In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand. Don’t miss them diving into specific brands that use design and differentiation to boost their value. Brands mentioned: Liquid Death, Fellow, Anker, Stanley, Yeti, Southwest, Levi Strauss, Gap, Madewell, Old Navy, J.Crew, KIA, Hyundai.
(Also, find out why Ben has a “cupholder expander”.)
Growing a Fruitful Brand Podcast
On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.
Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader.
What does Liquid Glass mean for brands?
Will other companies need to adopt this new design aesthetic?
How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?
Is Liquid Glass actually good design?
And perhaps more importantly, is Liquid Glass good for us?
Have you updated to iOS 26? What do you think of Apple’s new design?
