In the final episode of 2025, Chris and Mike trade their suits for matching Christmas pajamas to deliver a raw, honest review of the year in digital marketing. 🎄 They break down the biggest surprises of the year, from Google’s unexpected pivot toward transparency to the "Naughty List" players who frustrated the industry. Mike reveals details about his behind-the-scenes meeting with Temu, while Chris explains why Mark Zuckerberg is on his bad side this year. Plus, we look ahead to 2026. Will C...
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In the final episode of 2025, Chris and Mike trade their suits for matching Christmas pajamas to deliver a raw, honest review of the year in digital marketing. 🎄 They break down the biggest surprises of the year, from Google’s unexpected pivot toward transparency to the "Naughty List" players who frustrated the industry. Mike reveals details about his behind-the-scenes meeting with Temu, while Chris explains why Mark Zuckerberg is on his bad side this year. Plus, we look ahead to 2026. Will C...
Google's $155 Billion Backlog: The Real Cost of Advertising
Growing Ecommerce – The Retail Growth Podcast
27 minutes
1 month ago
Google's $155 Billion Backlog: The Real Cost of Advertising
Q3 earnings are in, and the consolidation is real. Hosts Mike Ryan and Chris dive into the gravity-defying numbers, confirming that Google's core ad revenue is up a strong 12.6% year-over-year (YoY), and their massive Cloud backlog sits at $155 billion USD. Chris states that Google is not the "bee-headed chicken" but remains the dominant "American eagle". The focus then shifts to Amazon, which has truly become a services business (Cloud and Ads), with its retail component no longer the ...
Growing Ecommerce – The Retail Growth Podcast
In the final episode of 2025, Chris and Mike trade their suits for matching Christmas pajamas to deliver a raw, honest review of the year in digital marketing. 🎄 They break down the biggest surprises of the year, from Google’s unexpected pivot toward transparency to the "Naughty List" players who frustrated the industry. Mike reveals details about his behind-the-scenes meeting with Temu, while Chris explains why Mark Zuckerberg is on his bad side this year. Plus, we look ahead to 2026. Will C...
