Embark on a digital odyssey with Jim Stern, digital analytics virtuoso, as he narrates his pioneering journey from the web's nascent days to the cusp of AI's generative frontier. Glean insights from Jim's storied career, tracing the arc from basic log file analysis to the Marketing Analytics Summit's inception, and behold the vista of analytics' progression to machine learning and AI marvels. Revisit the communal spirit that united early internet data whisperers and discover the present-day p...
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Embark on a digital odyssey with Jim Stern, digital analytics virtuoso, as he narrates his pioneering journey from the web's nascent days to the cusp of AI's generative frontier. Glean insights from Jim's storied career, tracing the arc from basic log file analysis to the Marketing Analytics Summit's inception, and behold the vista of analytics' progression to machine learning and AI marvels. Revisit the communal spirit that united early internet data whisperers and discover the present-day p...
Charting the Rise of De-Select: Antony Lamotte’s Journey from Psychology to MarTech Innovation
Growing Lean
29 minutes
1 year ago
Charting the Rise of De-Select: Antony Lamotte’s Journey from Psychology to MarTech Innovation
Discover the unconventional path Antony Lamotte took from psychology to entrepreneurship as he shares the enthralling tale behind his tech startup, De-Select. Antony's expertise transformed the daunting world of Salesforce Marketing Cloud data management into a user-friendly experience for marketers everywhere. Throughout the episode, we navigate De-Select's journey—from its early bootstrap days to its current flourishing state, discussing the strategic moves that enabled their expansion into...
Growing Lean
Embark on a digital odyssey with Jim Stern, digital analytics virtuoso, as he narrates his pioneering journey from the web's nascent days to the cusp of AI's generative frontier. Glean insights from Jim's storied career, tracing the arc from basic log file analysis to the Marketing Analytics Summit's inception, and behold the vista of analytics' progression to machine learning and AI marvels. Revisit the communal spirit that united early internet data whisperers and discover the present-day p...
