On this episode of the Growing with Purpose podcast, host Paul Spiegelman sits down with Bill Roark, co-founder of Torch Technologies, Inc., as well as the founder of Starfish Holdings, Inc. and Freedom Real Estate & Capital, LLC. He is also the author of Built with Purpose.    Bill grew up in the mountains of Southeastern Kentucky, in a small community where people looked out for one another. From a young age, he learned the importance of a strong work ethic and treating people with kindness and respect. By the time he had gained some defense work experience and started Torch Technologies, he knew that if he took care of his employees, they would in turn take care of the company and their customers.   With this employee-focused mindset, as well as his desire to create a long-term, sustainable company, it felt like the natural decision for Bill to turn Torch into an ESOP right away. And that has proved to be a crucial component of the company’s cooperative culture, especially in a competitive contracting industry.   Listen to this episode to hear about Bill’s passion for employee ownership, why he emphasizes integrity in his companies’ cultures, and the very important lesson that carpet samples taught him.    Show Notes: 7:20 - What is a defense contracting business? 10:27 - Employee-focused napkin manifesto 15:50 - “The mountain people are good people” 21:40 - Life lessons from carpet samples 32:10 - Define your principles