Kristen Perry had a successful career in ad tech and mobile gaming before making the bold decision to pivot into the Bay Area real estate market, where she now excels with Coldwell Banker.    In her tech career, Kristen was a powerhouse in business development, leading sales efforts at companies like Tapjoy, Tilting Point, Luna Labs, and Lifestreet.   In our conversation, Kristen and I discuss:   Adaptability is Key: the importance of being able to adapt to changing environments, whether in the tech industry or real estate Valuing Relationships: building strong, genuine relationships based on trust and communication is central to Kristen's success in both industries Personal Fulfillment: choosing a career that aligns with your personal passions and values is crucial for long-term satisfaction and success Effective Communication: listening is a vital part of communication, especially in sales, to understand and meet client needs effectively Continuous Learning: Commitment to lifelong learning and self-improvement can significantly enhance your professional growth and adaptability   Chapters:  (0:01) Kristen Perry's Career Pivot from Ad Tech to Real Estate (4:29) The Shift to Remote Work and Its Impact on Job Satisfaction (8:10) The Importance of Communication and Relationship Building in Sales (15:07) From Home Building to Real Estate During COVID (18:33) Transitioning from Ad Tech to Real Estate (25:14) Building Trust and Relationships in Real Estate Transactions (29:41) Building Relationships and Community in Real Estate (36:09) The Importance of Value-Added Services in Real Estate Transactions (39:36) Lessons Learned from Transitioning from Tech to Real Estate (46:30) Transitioning From Tech to Real Estate for Fulfillment