In this episode, Mike King shares how his agency iPullRank achieved a 661% increase in ChatGPT visibility for a Fortune 500 brand using the Relevance Engineering framework he developed. He explains the content restructuring and semantic optimization tactics that led to the results, how to format pages for retrieval in AI systems, and which tools actually help, including Market Brew and Profound. Mike breaks down off-page strategies that still matter, how to measure visibility across AI platforms, and what metrics to focus on beyond clicks and traffic.