In this episode, Gordon Meagher talks about what LLM optimization really is, what the hype is, and how to make it work for your business. We get into how prompts differ from keywords, which queries trigger live web lookups, and why Bing and Google data still drive most AI answers. Gordon shares practical on-page tactics like entity grounding and clear definitions, how to adapt internal linking for AI systems, and where off-page efforts actually move the needle. We also talk about topical authority, tools, and workflows that help, and realistic ways to influence visibility in platforms like Perplexity without chasing distractions.