It's been quite a journey building ourcompany, and I've learned so much along the way. We started with a simple idea,a desire to create something new in the market. I knew from the beginning thatwe needed a strong team. Finding the right people, those who shared our vision,was critical. We had to be flexible, ready to adapt to market changes. Therewere times when we had to completely rethink our approach. It was tough, butthat willingness to change kept us going.

We focused on the customer. Understandingtheir needs and responding quickly was key. We also invested heavily intechnology. It wasn't always easy, but it gave us an edge. We learned thatevery challenge is an opportunity to learn and grow. Perseverance is vital.

Key insights:

🔹 Build a strong team aligned withyour vision.

🔹 Adapt quickly to market changes.

🔹 Prioritize understanding andresponding to customer needs.

🔹 Invest in technology to gain anadvantage.

🔹 Embrace challenges as learningopportunities.

🔹 Persevere through difficulties.

I'm incredibly grateful to MacRAE’S for thechance to share my story with your audience. I appreciate the platform and theinsights shared by the host.