How Assett Transforms Female Founders Through Strategic Branding

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Growth Challenges For Manufacturers

MacRAE'S

33 episodes

2 days ago

Welcome to the MacRAE’S Podcast — where B2B marketing meets real-world industrial innovation. Each episode, we sit down with the minds driving manufacturing, automation, and digital transformation to unpack how they turned big challenges into growth engines. Why you’ll love it If you’re in manufacturing, operations or tech and want actionable insights (not just theory), this is for you. You’ll hear candid stories from industry leaders, tactical strategies that actually work, and smart conversations about what’s next. Tune in for inspiration, know-how and real results.

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Marketing

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How Assett Transforms Female Founders Through Strategic Branding

Growth Challenges For Manufacturers

14 minutes 48 seconds

3 weeks ago

How Assett Transforms Female Founders Through Strategic Branding

We were thrilled to host another insightful episode on the Growth Challenges for Manufacturers podcast, featuring Joyce Padilla, CEO of Assett Authority.

In this conversation, Joyce shared how her team is transforming brands for female founders through the Assett Authority Growth System—a structured approach that blends strategy, creativity, and visibility to help women entrepreneurs build lasting business value.

We discussed:
✅ Why a strong online presence is non-negotiable in today’s business landscape
✅ How strategic branding drives credibility and consistent client acquisition
✅ The role of first impressions in attracting high-paying clients and investor attention

One powerful takeaway from Joyce: “If you’re not online, you’re missing opportunities.”

Tune in to hear how proper brand positioning not only sets you apart from competitors but also helps you build the authority your business deserves.

🎧 Listen now on the Growth Challenges for Manufacturers podcast by MacRAE’S!