
On the latest MacRAE'S Growth Challenge Podcast, RJ Lincoln from Icon Fixtures shared a truth many B2B leaders face: "Technology is moving so fast."
From AI-powered tools to interactive retail displays, traditional businesses must evolve or risk falling behind. But here's the key—it's not about abandoning what works. It's about combining proven relationship-building with new capabilities.
RJ's advice? "Stay positive, be open-minded to new technologies, and try new things. Don't be afraid."
Listen to the full episode for insights on navigating digital transformation in manufacturing.