AT Sensors learned an expensive lesson about digital marketing: great design doesn't guarantee results. After investing in a complete website redesign with stunning visuals and excellent content, traffic still disappointed. The problem? Findability. As Gretchen Alper shared on the MacRAE'S Growth Challenge Podcast, what worked for SEO years ago no longer applies when customers search through ChatGPT instead of Google. The company recently launched a new initiative to optimize for AI-powered search engines, partnering with experts to shift from keyword thinking to prompt-based strategies. The early findings have already surprised them.