You'll sit down with Colleen Bowe, Email Marketing Manager at ActiveCampaign. Colleen has automated countless workflows and processes for the internal teams at ActiveCampaign, as well as all of the operational workflows that route ActiveCampaign contacts, leads, and customers through the customer journey.
You'll learn:
→ What is workflow/process automation and how does it benefit you?
→ How to identify processes that you should automate
→ How to approach workflow automation and ensure positive results
→ Resources available to help you with automating your operations
→ Real-life examples of workflow automation
→ Common mistakes and best practices for automating your processes