No way! It's prolific bloggers, international speakers, best-selling authors, and founders — Jay Baer and Lee Odden!

In this episode we're breaking down the blogging process from topic selection to publishing. Join us as we talk through the benefits of blogging, tips for writing, and processes for creating consistent, high-quality blog content that's relevant to your audience.

You'll learn about:

→ Topic selection
→ SERP (search engine results page) analysis
→ Keyword research
→ Outlining and researching
→ Writing and editing
→ Best practices for blog format
→ Common mistakes to avoid
→ Tools you can use to help